Design directive for the lobby art to speak to the building's brand as well as be appealing to the target tech-savvy demographic.
- Managed an open call for artist proposals for a full lobby installation.
- Facilitated project stakeholders to select an artist proposal for the full lobby design, with an additional sculptural element that would span each floor of the building supplemented by AR technology.
- Coordinated selected artist team commission, schedule, budget and contract.
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